Your location: Skip Navigation LinksHome > News > GSD&M Idea City founders create 'H2Orange' bottled water to benefit UT

GSD&M Idea City founders create 'H2Orange' bottled water to benefit UT    7/20/2010 9:46:00 AM    ReadCount:642

GSD&M Idea City co-founders Steve Gurasich and Tim McClure have created a new bottled-water product to raise funds for the University of Texas.
The H2Orange purified water is sold in a bottle shaped like the university's iconic administrative building, the 307-foot-tall bell tower. The founders created a new company, which is selling the water to raise at least $1 million during the next 10 years to be used for academic scholarships, fellowships and internships.
UT President William Powers Jr., Gurasich and Tim McClure announced the campaign Monday. It is the first time the tower has been licensed for a consumable product.
A new website will track money raised through the project and a Twitter and Facebook page will publicize specials, contests and other H2Orange.
GSD&M said the water will be distributed in Austin first through grocery, convenience and other retail stores, restaurants and bars. The product will be rolled out to the rest of the state in the fall. Plans to sell out-of-state through the Web are in the works.
The water is sourced and first-round purified through the Corpus Christi Municipal Water District. The Oneta Bottling Co. then further purifies and packages the water, using a combination of activated carbon, ozone, ion exchange, reverse osmosis, and deionization processes.